“3 Steps to Achieving _________________”
“The Secret to Creating 6 Figures This Year”
“The 90 Day Strategy for Success”
You’ve probably seen these types of headlines attached to an enticing promise of what this “1 Thing” will do for you. You may even click to read the article, sign up for the secret formula, and start getting emails from the coach that promises you the easy answer.
The gap I see in these articles and promises are they are very one-size-fits-all. It makes it sound like there is an easy fix to what you’re looking for. That if you just “do this” you’ll “get that” This falsely represent what coaching is. Coaching is not “coach says this client does that” (by definition that is consulting)
Coaching (as I see it) has everything to do with the relationship and partnership that is possible. It is not about he program, the formulas, the systems, or the strategy. It’s about having the high level support you need to move forward in your business and your life.
This relationship is founded on trust. You trust the coach and share exactly where you are, what you’re struggling with, and what you want to create/experience/have instead. You have to be brutally honest with yourself, and with the professional you are paying. You trust yourself to take action on the insights and awarenesses you create during your coaching. You trust the partnership to provide you the structure you want to fulfill on your vision.
As your coach it is my job to trust you. Trust that you will be okay (more than okay) when I point to the gaps, when I call you on your bullshit, and when I challenge you to be the best version of yourself. I trust that you are doing the work between our time together to create what you said you wanted. I trust that you are the expert in your life and are resourceful enough to find any of the answers you don’t have. I trust that you are asking for what you need to get where you want to go.
This level of trust, authenticity, and action isn’t “easy”. There is no one-size-fits-all way to build this relationship. There is not secret formula to have you creating the life you want to live.
Coaching isn’t the “easy answer” you’re looking for, but I believe it is the thing that can make the most lasting impact on your business and your life. Coaching isn’t the “quick fix” because as a coach relate to you as there is nothing to “fix”. I am not looking for solutions, because I’m not seeing your business and your life as a problem.
When you allow the support of a coach, you allow yourself to grow. When you choose to create an objective relationship built with your success at the core, you are choosing to generate the answers to the tough questions. You’re not getting the easy answer.
Sorry, not sorry!
Imagine this: You are in the pilot’s seat of your life. You could choose to buy a really expensive step by step map to someone else’s journey/destination. Or you could choose to hire a co-pilot to guide your unique journey, and add speed and momentum to that flight.
You get to choose